As the number of people browsing and spending money online continuously grows, a good website became an essential part of every business.
However, developing a good website that really helps you make a profit is becoming harder and harder.
For instance, there are a number of things you need to keep an eye on:
• design
• user experience
• search engine friendliness
• page load times
• tracking and measuring how your website performs
That being said, here are the 5 most important tips that should help you build a website that not only looks good but also has a significant impact on your bottom line.
1. Design
In terms of web site design, nice and clean are the way to go in 2021.
The website design should be simple and easy to navigate. Sites with unnecessary graphic information can be confusing.
Using icons and images instead of long paragraphs are pretty standard nowadays.
Since most people browse the web on their mobile, your site should be optimized for smartphones.
Your website’s design is like your company’s visiting card. If the first impressions are not able to wow potential consumers, then you are looking at high bounce rates.
However, if you are concentrating on the UI and UX, you can stand to attract new customers, more sales and increased revenues.
Working with a leading Web Design Company in Dubai will allow you to tick off all the right boxes in this regard.
Keep it simple!
2. Stay on top of search engine results
Traffic is the most important thing for your website, and quality backlinks play an important role in delivering this traffic.
In 2021, a good backlink checker is an essential tool for every site owner as it won’t only monitor the backlinks of your own site, but you can also check your competitors’ backlinks and find link building opportunities.
Want to know why your competitors outrank you? What their strongest backlinks are? A quality backlink checker tool will answer such questions for you.
3. Improve site load time
Make sure your site loads fast, especially on smartphones since this is what most of your visitors will be using to browse your site.
Cache, optimize images, combine and minify CSS and js files, and using a CDN are just a few things you should keep an eye on.
Google recommends to keep your load time below 2-3 seconds–this is what you should aim for.
Optimizing site speed won’t only reduce bounce rate and increase visitor trust, but it also helps your site rank higher in Google.
There are many speed test tools out there that will not only test the load speed of your site but will also provide recommendations on how to improve it.
This can be a quite technical challenge and you probably don’t need to squeeze every nanosecond out of your webpages. However, if your site has load time issues, you really need to fix at least the most important problems.
4. SEO friendliness
Optimizing your webpages not only for users but search engines as well as a low hanging fruit, which you should definitely get this one right.
A good site audit tool can be a tremendous help in streamlining the process. Such tools can automatically crawl your site and highlight most of the problems that require your attention.
Your website should be search engine friendly–proper usage of keywords, descriptions, image alt attributes, and title tags.
Broken links and 404 errors will not only hurt user experience but are also detrimental to your position in the search engines.
An XML sitemap can help search engines to crawl every page of your site.
Getting these things right might be enough for lower competition keywords to achieve a decent ranking on the search engine result pages (SERPs).
5. Use proper analytics tools
By keeping track of your website’s visitors, you can determine the strengths and weaknesses of various pages.
Comparing your best pages–those that drive the most conversions, have the lowest bounce rate, and high time on page value–with your weaker pages can help you find out why some of your pages are underperforming.
Fixing such weak pages can have an instant and significant effect on your bottom line as you will eventually get to know which web pages generate the most traffic and revenue or leads.
The final note
Getting web development right can be quite challenging. It requires good teamwork of multiple professionals:
1. You should probably start off with an SEO specialist to discuss the most important aspects of your sites–the main goals you expect from the site and the best way to achieve these goals.
2. Only after this should you go to a designer to get a nice and clean design of your site.
3. Then, a web developer can implement the strategy and design created in the points above.
4. Your website is finished but has no content. Getting quality content should be your top priority now.
5. Once you have started adding content to your site, an SEO specialist should start working on optimizing your site to get free traffic from search engines.
If you have done everything right, you should have a beautiful website that not only attracts users but also ranks well in search engines, which is an important part of your business.