Thursday, March 7, 2024

Deliverability Trick Checklist For High Delivery Rate With Or Without Mail Tester Usage

Sometimes a mail tester has difficulties increasing average email open rate without an extra boost. Here’re tricks able to give it a hand in helping you.

When your mail tester needs a boost: average email open rate increase trick checklist

The importance of good average email open rate can’t be underestimated. The more messages you send go to the addressees’ spam folders, the higher the provider’s suspicion towards you is. Therefore, your sender reputation is slowly going down. By all means, using a mail tester is a must. But what if a mail tester isn’t enough? But there are some more ways to prevent you from becoming less trustworthy among recipients and providers. Among these solutions are:

  • authenticating your domain name;
  • keeping track of email service providers’ feedback to you;
  • properly allocating your IP for effective outreach;
  • becoming trustworthy in SPF area;
  • increasing the number of opt-in users;
  • eliminate spam words in your messages;
  • concentrate on creating content satisfying customers’ tastes etc.

Increase average email open rate by verifying the domain via DNS authentication

Every brand needs to be clearly identified so that business performance and sender reputation might increase. Therefore, to increase email delivery rate test your domain for issues and carry out authentication. A number of domain hosting providers can be used for that, such as AWS, DigitalOcean, Cloudflare and others. The purpose of authenticating your domain name is proving that you are its only user intending no spamming; ignore domain verification and you’ll see deliverability start going down. Some more simple actions might help you in the process of authenticating the domain like: IP roadmap making, using record evaluating tools, the DKIM signing of your messages.

ESPs feedback helps to boost average email open rate

Monitoring the situation with who considers you letters garbage and why isn’t difficult. It’s important to know who thought your letter to be spam and for what reason therefore a lot of providers nowadays have a feedback loop option. Senders whose messages were complained about get automatic ARF messages with their “spam” message attached. So, analyze feedback the ESP provides you with thoroughly and act accordingly to achieve a decent average email open rate.  Inbox placement and postmaster evaluation is most welcome. Another little thing to do is to try predicting the recipient’s reaction to your message. Use the knowledge of your customers’ behavior to compose letters in the most winning manner. You may also visit the Folderly website for top spam checker and email delivery rate software. It’s guaranteed that you’ll have no regrets trusting it; Folderly is a product of b2b lead generation company – Belkins.   

Your deliverability test plus a properly allocated IP to increase email delivery rate

Dedicated IP address indication is a procedure supposed to be carried out as soon as the amount of all daily inbound messages is 25 000 +. A dedicated Ip address is required for one’s cold b2b emailing campaign to continue expanding.

To demonstrate your IP is properly allocated you are also advised to do basic procedures like:

  • fixing problems with IP that may make your deliverability go down;
  • checking messages you send for legitimacy for addresses as well as ISPs;
  • deleting spam or bot contacts if you have any;
  • analyzing recipients behavior, knowing if content you send meets their needs is important.

Configure SPF to authenticate email and be happy after every delivery rate test

Having a domain to send business offers from implies proving its authenticity. Email authentication is performed by Sender Policy Framework (SPF). In short, SPF is a DNS record list of trusted servers allowed to send email to the domain. Configuring SPF is a must for it considerably boosts your campaign’s performance thanks to an ability to improve a sender’s online reputation and enhance deliverability.  Also, SPF lets a sender to be more trusted by recipients’ servers which perform the check of your domain’s reliability. SPF configure recommendations might be gotten from deliverability tests which may even have built-in SPF options.

Increase average email open rate having fixed opt-in issues

Subscription is one of the main ways of getting potential customers and people who may tell others about your brand.   Therefore, make opt-in procedures as easy as possible for customers to use. However, a sender also has to think about avoiding trouble with the provider if too many of your letters are considered spam. A possible way out may be applying double opt-in. This way you reduce mismatch chances and show loyal customers they’ve made the right choice. Filtering email signups is also highly advisable, so eliminate all people might have typed in wrong being in a hurry or anything.

Eliminating spam words significantly boosts average email open rate

It may happen so that you use words in your letter but not know that they are spam ones. So, make sure to check in with the lists of email spam words while writing b2b messages. Not only words but also the manner of your writing may affect business performance in a bad way. Rare customers react nicely to letters which are written in a pushy manner with a lot of words written in CAPS. Naturally, there are also email standards a sender has to adhere to. To send structurally correct emails be attentive while editing lists, links, headlines etc.