Discovering the perfect niche for your brand is marketing 101 and one of the most reliable ways to grow a startup. Yet, finding a niche is only the beginning of the process as you’ll need to adapt your marketing strategies to your new target market. There are countless ways to market to niche audiences in today’s age, such as influencer marketing on social media. According to a recent report, 90% of marketers believe using influencers on social media is effective. 72% of marketers said it brought higher-quality customers – and there are influencers in every niche imaginable.
That’s by no means the only way to tailor your marketing strategy to your niche. There’s also SEO, niche content creation, email marketing, and many others. Social media and online forums are other examples of places you can market to a niche audience. Read on to discover how to craft a marketing plan centered on your target audience.
Pay Attention to Forums and Social Media Pages in Your Niche
The first step is to do detailed research on your target audience. You’ll want to know how they think, what problems they have, and what they like. A great place to start is on Reddit forums and niche social media pages; if your target audience is outdoorsy types that go camping – head to r/Outdoors or a similar page. Forums such as these are goldmines for niche marketing research. If you aren’t finding the information you need, you can always sign up and create a post yourself. You can start a poll asking users which outdoor products they find the most valuable, for example.
Use Analytical Tools for Keywords and Demographics
You’ll want to know what your niche audience searches for online. That’s why tools such as Ahrefs and SEMRush are so popular. They allow you to identify precise search queries related to your niche. You’ll get to view factors such as search volume, keyword difficulty (competition), and more. Google Analytics is another helpful tool that can provide insight into your target audience.
Search engine optimization is a powerful tool you can use to gain visibility in your niche. It works for all industries, including the legal field. For instance, if you’re a lawyer targeting a specific sector or specialty – you can use law firm SEO to single it out. An example would be using target keywords such as ‘divorce lawyer (your area)’ to attract new clients.
Use Content Creation to Become a Thought Leader
Once you’ve dialed in your niche and put some SEO tactics in place, you’ll want to build brand loyalty. In particular, it’s valuable to become a thought leader in your field by creating informative blogs and videos. According to HubSpot, 56% of marketers that blog says it’s effective – and 10% say it’s their highest ROI. By creating blogs that answer questions and inform readers – your customers will trust you more and view you as an authority in your niche.
It’s important not to drive hard sell tactics here but aim to educate and inform instead. Besides blogs, other forms of content such as videos and podcasts are highly effective. According to recent data, the average listener consumes eight podcasts a week – so it’s worth investing in audio content.
Carving out a space for your brand in a niche market takes effort, but it can be well worth it. Once you identify your niche, you need to tweak your marketing plans to reflect it. You need to do lots of research, leverage analytics, use SEO, and create valuable content for readers. The more trust you can build with your new audience, the easier it will be for your brand to grow.