Ever since the rise of Facebook, businesses have found tremendous profit through successful social media marketing. Diversifying your campaigns into social media can be an excellent way of engaging with current customers and new prospects alike.
However, like any other campaign, you need an effective strategy to make social media content successful. Formulating such a strategy is where many businesses struggle most.
Fortunately, you don’t have to suffer through this question alone. In this guide, we’ll give you some tips for smart marketing. We’ll also offer some advice on how to create killer content that catches people’s interest!
A Smart Marketer Sets S.M.A.R.T. Goals
The first step in creating a successful strategy is determining goals and objectives. Without these objectives, you have no way to gauge your effectiveness and ROI.
To create clear and specific goals, use the SMART goal framework. SMART stands for:
- Specific
- Measurable
- Attainable
- Relevant
- Time-bound
When you use these criteria, you can create a verifiable objective with measurable results.
Social Media Marketing Relies on Data Metrics
Many people spend excessive time focusing on so-called “vanity metrics” when checking their social media progress. These metrics refer to things like your number of followers and likes.
Why are these called “vanity metrics?” In short, it’s because their value is difficult to gauge. Instead, smart marketers focus on factors like click-through and conversion rates.
The metrics you focus on may vary depending on the social media outlet. For example, if you use Instagram for brand awareness, a critical metric may be the number of Instagram Story views. You can learn more here about Instagram metrics with further research.
Another example is the cost-per-click metric for Facebook advertisements. This metric helps you track the ROI of your Facebook marketing.
Don’t begin social media marketing just because everyone else uses it. Use it strategically, aligning it with your overall marketing goals.
Get in Your Customer’s Head
A crucial insight of the marketing industry is the need for creating audience personas. To succeed in your content creation, know your audience and your target customer.
When crafting your customer persona, keep the following factors in mind:
- Age
- Location
- Income
- Job Title
- Interests
- Problems
- Life Goals
Once you’ve crafted this persona, figure out how you can market yourself to them. What problems do they have that you can solve? What interests do they have that you can cater to?
When you have some answers, begin crafting content to introduce yourself and your services to this person. As you make the content, gather data to determine where to post content to reach your target audience.
Remember, social media analytics are your friend. They provide insight into who your followers are, including their location and how they interact with your brand.
Start Forming Your Social Media Strategy!
Social media marketing has many advantages for those who use it well. To become one of those people, start crafting your SMART goals to reap the best rewards!
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