1. Establish Why You’re At The Exhibition
Never start the designing process of your exhibition stands before being clear on your objectives for your company. Is it to launch a new product or raise awareness of one currently on the market? Are you trying to network, create buzz around your products or simply doing research? Everything you need to get out of your exhibition will impact what your display needs to convey in terms of message and functionality. Even if your stand looks fantastic and unique, if it doesn’t right away explain what you’re hoping to accomplish, then it has failed.
2. Identify Your Target Audience
Who your target audience is greatly impacts the design and the color choices you will need to make for your display. What kinds of people are going to the exhibit? Most importantly, what kinds of things do they like? Once you know who your ideal and well-intentioned audience members are, you can start working on a solid design that will instantly draw them in.
3. Choose Materials Wisely
The construction materials you choose for your exhibit stand will help set the tone of the message you hope to convey to your target audience. For example, choosing a display stand made from plastic or metal has a very modern and contemporary feel. On the other hand, wood is considered highly traditional and classic. As you can see, it is all about creating a design that really sets the tone for your business and what consumers can expect from its products.
4. Choose Graphics Wisely
When people are in a time crunch, they often rely on graphics and images to get a good idea of what your display is all about. Don’t forget that the people visiting your booth will visit other booths as well, so making a good first impression and one that lasts throughout the exhibition is key to customer retention. A few well-placed and intentional graphics are all that it takes to send the right message to people at the exhibition. This is an area that should never lack in quality, so if your graphic designs are poor or non-existent, spend the money from your budget to hire a professional. Bear in mind, your graphics not only need to make a lasting impression, but they should have good visibility from a distance.
5. Use Text Wisely
Perhaps the hardest aspect of creating the right display stand is knowing when to stop with your words. Never create a design that’s text heavy, hard to read or otherwise time-consuming to understand. You need to display a large sized font that’s easy on the eyes, visible from a distance, and can get your message across in just a few short action words. Avoid using complicated jargon or long sentences as they’re unlikely to get read. As a quick tip, text should remain on the top half of the stand to ensure it isn’t blocked in any way.
6. Take Advantage Of Space
A properly designed stand will maximize and make use of the allotted space you’re given by event organizers. If unsure of how much space you’re renting, do ask before designing your display! Place careful focus on having a display area that offers plenty of room for people to move around, including those with physical limitations and mobility issues. It should always remain easy to exit your booth and any common areas should remain in the back. Ensure that your design makes full use of height and head space!
7. Use Lighting Wisely
Your exhibit stand will need proper illumination to become viewable from a distance and also to draw attention from your audience. In fact, the right lighting can also serve as a way to provide a fresh atmosphere around your display. LED lighting strips and spotlights can help place focus on parts of your product and areas of your display you want the most interaction with. Of course, colored lighting can change the overall ambience in your booth!