Thursday, March 28, 2024

Tricks for Getting Traffic to Your Blog from Image Search

If you have thought about exploring Image search for SEO purposes in the past but never got around to it, now is the best time to launch an attack on this awesome traffic source. It’s 2020 and everyone is talking about voice search, but while voice search promises to be a big deal, Reverse image search shouldn’t be overlooked.

It should be right up on the table as you look to polish your SEO skills. Visual search is one of the main things that matter to the blogger’s community. And since images are on every single page of a website it would be unwise to not optimize and get the most out of them.

Image optimization benefits you in many ways, including quicker page load times. It also makes it easier for searchers to find you. You can also consult a digital marketing agency as they have in-depth knowledge of the latest tricks and trends and can help you attain more traffic quickly.

Name Your Images

When we first upload an image to our blog, it usually has a default name that looks like IMG_675532. Not only does that make it hard for you to find the image, but it also makes it impossible for image search engines to know what to do with it.

Visual search engines need some context from you so that their users can understand the photos’ subject matter. Once it understands this, it can rank the photo appropriately and provide it to users who are looking to gain this information.

So, before you upload any pictures, rename them first. All your picture names must be short, to-the-point, precise, and should include a keyword. It also enhances the possibilities of image search using keywords.

Optimize your Alt tags

Just as important as naming your pictures, you should also work on optimizing your alt tags with appropriate text. Google itself has also stated the importance of alt text. An alt tag explains the content of each of your pictures.

If an image can’t be loaded for some reason, the user will see a photo box containing the alt tag instead of the picture. This allows them to know what would have been in the photo if it was loaded, and it also improves your SEO efforts when you use keywords for alt text.

When someone searches for a photo similar to yours, there is a good chance that they will find your picture in the image search engine results. The condition is must use the appropriate and common keywords in your alt tags.

Add Captions

Jakob Nielsen Quoted in 1997 about how to write for social media and not much has changed regarding it:

“Elements that enhance scanning include headings, large type, bold text, highlighted text, bulleted list, graphics, captions, topic sentences, and tables of content.”

People scan articles. Sometimes, they read the captions beneath a picture more often they read the article itself. That’s how captions that accompany a startling photo can bring a reader’s interest back in the article if they are compelling enough.

Textual data also augments the image search and ensures that the reader then makes it to your CTA at the end of a blog. Captions are important because

a)      They give Visual search engines more frameworks about a photo.

b)      They are a great way to slip in more keywords into your post.

There is no need to add captions to every image. If a page has plenty of images, too many captions would annoy the reader.

Pay for Original, Outstanding Images

For bloggers, the aim should be to use visually appealing photos. Great images get a good amount of attention. If a startling picture accompanies a post on social media, it has a ten times better chance of being upfront. This increases its shares and chances of going viral by image search facility, which boosts traffic.

If you’re on a tight budget, it’s appealing to use free photos for your blog. But they are not always the best. Stock photos might look drab and fake. They also look like stock images, which can harm the overall appearance of your blog. To reduce the headache of using copyright pictures by mistake consider getting the permission of the owner or use free photos

I would recommend using a reverse image search tool to find photos. It not only provides you with the best quality and similar images but also provides you with the image search options. You can use this facility to browse online data repositories using a sample picture, URL, or search by keyword. To use this online image finder tool, Visit: image-search.org.

Wrapping up

Getting traffic to your blog through visual search is fairly upfront and unlike any other SEO campaigns, it doesn’t require much effort. Next time you post a blog try using these tips and remember to optimize your pictures each time you add them. It will save you a lot of time and will surely boost your traffic.